They are currently one of the teams in the North Division of the American League . They joined the American Football League in 1968 and became a full member of the National Football League when they merged in 1970 . The team was formally established in 1967 under the leadership of Paul Brown. From 1946 to 1962, he achieved a 75.9% victory rate for Cleveland Brown and won four times as the head coach of the National Football League . The team entered the Super Bowl in 1981 and 1988, but failed to win the championship. Shop our range of Cincinnati Bengals online sports face coverings at NFL Team Logo Face Coverings Store✓ Express Delivery Available ✓Buy Now.